October 11, 2013

Let’s Talk about Holiday Sales!

The statistics for retailers get encouraging now that Halloween’s less than a month away – and they stay that way through the remainder of 2013.

Yes, the government is shut down – and that certainly will have some effect on holiday sales – but the view remains rosey. Let’s dive into the statistics for comfort, shall we?

Halloween is hot as ever. Halloween sales for costumes, candy and decorations have increased more than 35% during the past five years. In addition to the $1.9 billion that is spent on adult costumes, another $520 is spent on animal costumes and $1.3 billion on kids costumes.

Don’t expect a slowing of the witch’s brew this year because, based on how adults say they are planning to spend Halloween, it should be another great year:

  •     38% will take their children out for trick or treating
  •     50% will decorate their homes
  •     53% will carve a fun pumpkin
  •     79% will participate in handing out candy
  •     61% will dress up in costume
  •     42% intend to throw a party

This leads us into the holiday shopping season, which also looks promising. E-commerce spending in the U.S. is expected to increase 15.1% over 2012 in November and December, according to eMarketer. Spending during those two months will total $61.8 billion, up from $53.7 billion in 2012.

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