June 03, 2014
When business executives seek the news that will fuel their days and decisions, they first look to newsletters, according to a new survey by the Quartz marketing team.
When asked to identify their primary source for news, 60% of respondents said “newsletters.” The study included 940 executives from a wide range of industries that included management consulting, finance, tech and media and advertising.
Sixty percent. That’s more than twice the number of executives who first seek news on a mobile news app (28%), Twitter (23%), Facebook (19%) or LinkedIn (12%).
Among the other insights gained from the study:
- 75% of respondents spend at least 30 minutes a day catching up with news. And 44% say they focus most highly on news first thing in the morning.
- 61% subscribe to newspapers and magazines, but only 3% use print as a primary news source.
- 37% of executives pay for digital news, with those in the finance industry being most likely to subscribe at 47%.
- 91% say they share work-related content with colleagues.
- 80% say they share interesting content via email, 43% via Twitter, 30% via Facebook and LinkedIn, 22% in person and 18% via IM or chat.
The full study is available at Quartz.
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