March 10, 2017

Meet the Team: SPC MVPs

If you’ve ever met anybody from our team in person, you can probably tell that the Schaaf-PartnerCentric team is one big, happy family.  We’re incredibly proud of our employees and, in this monthly series, we give you; our valued clients and partners, the chance to get to know our team on a deeper level. This edition of Meet the Team: SPC MVPs we introduce you to some of the newest members of the SPC family: Carina Powers, Alisa Crowley and Brian Vaughn!


Carina & her manfriend ringing in the New Year!

Name: Carina Powers

Position: Sales Representative

How long have you worked at SPC? About a month! But I previously worked at Impact Radius in partnerships and was a partner of SPC … so we’ve been working together for 2+ years! A large part of my decision in joining SPC was based on the time we spent working together as partners. I always appreciated the leadership, values, and awesome people that SPC was so clearly all about.

What does your work day typically look like? I start my morning by listening to Swedish news and then reading about industry trends while enjoying some coffee and the gorgeous view of Santa Barbara, the ocean and the Channel Islands. I spend the work day speaking with new potential customers about how we can help them to drive incremental growth through their affiliate program, or educating advertisers on why affiliate marketing should be a part of their marketing mix! I have a lot of fun researching brands, and talking to the people that represent them. I usually take a walk or hike in the evening, or paddle board in the harbor, or head to East Beach to play some volleyball!

What do you enjoy most about the industry? How quickly it changes … I love that there is always something new to learn. I find that successful people in this industry are generally fun, social, curious, smart and hard working, all things I appreciate in others. Generally, the “work hard, play hard” mentality seems to be a result of a quickly evolving industry.

Is there anything else you’d like readers to know about you? I love teaching in the marketing department at Santa Barbara City College, that’s my little way of giving back and connecting with the community. It is so fun to hear from past students about the businesses they have started, and where they are at today.

What is the best piece of advice you have ever received and who gave it to you? Hmmm… “Do your best, no more, and no less.” I came across this piece of advice many years ago and it has always stuck with me. There is something fun to me about introspection, and being open to continuous improvement and evolution. At the same time, it is important to be grounded and thankful for the here and the now. I try to keep a healthy balance between looking ahead and appreciating where I am today. It is important to me that I put my best foot forward, but that I don’t overextend myself … back to that work hard play hard theme! 😉

What would you say is your biggest passion? Adventure .. exploration …experience …learning…getting out of the comfort zone and into the new. I love all things travel … new food, people, cultures. There is something exhilarating about experiencing differences in people that at the end of the day, somehow, make us all feel so similar. I love exploring new places and all their differences, and coming home with yet another reference point that proves how similar we all are as humans, all of the differences and fears or concerns quickly fade and turn to appreciation … we are all more alike than different, after all!

What can make you laugh even on your worst day? When my seemingly very serious, calculated, thorough boyfriend gets me with one of those hilarious, random, spontaneous, out of the blue dance moves or ridiculous comments/jokes.


Alisa & her hubby Andrew adventuring in beautiful Ireland!

Name: Alisa Crowley

Position: Marketing Manager

How long have you worked at SPC? 2 weeks!

What does your work day typically look like? The best thing about marketing is that its ever-evolving based on the needs of the organization. There is no “one size fits all” approach and it’s important to stay nimble. My days this week have included a lot of research and interviews with team members. By gathering background on what has been accomplished in the past and what is being done currently, it’s easier to create a robust and tailored marketing plan for the future.

What do you enjoy most about the industry? Getting to meet people from all over the world and hearing different perspectives. Also, the opportunity to provide real value.

Is there anything else you’d like readers to know about you? Professionally: I have worked in both the affiliate marketing space as well as traditional marketing and advertising agencies. Personally: I have never met a fashion blog that I didn’t like. #guilty

What is the best piece of advice you have ever received and who gave it to you?  “Just keep swimming.” -Dory. It’s a simple mantra but have more profound words been spoken? I think not.

What would you say is your biggest passion? There are a few! I love to travel and I would say that traveling with my husband to new countries is high up on the list. I am also passionate about reading (nerd alert), good TV and pretending to be a foodie (aka just eating more than I should under the guise of experiencing new cuisine).

What can make you laugh even on your worst day?  My dogs, Nina and Zeus. Also, the Dunkin Donuts SNL commercial. I am equal parts embarrassed and impressed by my commitment to re-watch it 10 billion times. 


Brian and his sweet little one, Elise, hiking one of their favorite nature trails!

Name: Brian Vaughn

Position: Associate Account Manager

How long have you worked at SPC? Two months!

What does your work day typically look like? After waking up and getting my daughter ready (usually around 6:00 AM) I start going through my email for any pressing matters that need to be addressed. Once I get through my emails I take my daughter to her babysitter about 8:00 AM(which is my next-door neighbor) then return to check in with our client services team for daily updates around 9:30 AM, and with my account team at 10:00 AM. After 10:30 AM I dedicate my day working on reports, emails, and client calls. Somewhere around the middle of the day I take a break to grab a bite to eat and go visit my daughter (this is the best part about my day because I get to see my daughter so much more now that I don’t have to commute). When I get back from my break I pick up on my tasks right where I left off and continue this until about 5:00 or 6:00.

What do you enjoy most about the industry? This industry continues to evolve and you need to continue to use your creativity to adapt to the changes. I love how this makes every day different, when you wake up you never know what that day is going to bring you.

Is there anything else you’d like readers to know about you? I love to tinker on things to learn new skills. I bought a 1969 Ford Bronco that was not running and had body damage with no knowledge in auto mechanics or body work. With the help of a good friend it is now running and the looking great.

What is the best piece of advice you have ever received and who gave it to you?  “Do your best and leave everything out on the field!” This was ingrained in me back from my little league sports, but I feel this pertains to everyday. If you try your best every day and leave everything out there, you will have no regrets.

What would you say is your biggest passion? I love the outdoors! Some of the best times I have ever had has been backing in the middle of nowhere catching fish. Being in the wilderness and sleeping on the ground can clear your head.

What can make you laugh even on your worst day? For some reason my wife knows exactly what to do no matter what mood I am in to make me laugh. I will fight it a lot of the time (just because I like to be stubborn towards her), but she can always get me to laugh no matter what.