January 29, 2010

N-fini Shape hires PartnerCentric to manage Affiliate Marketing, Social Media Channels

PartnerCentric announced today that N-fini™ Shape has hired the company, a full-service Internet marketing agency, to manage its affiliate and social media marketing channels in order to increase awareness and attract new customers for the N-fini Shape line of women’s shapewear, body shapers, sports bras and playwear.

Everyone is buzzing about N-fini Shape, which has earned rave reviews in such media outlets as Casual Living, Women’s Wear Daily (known in the industry as WWD), Splendicity.com, The Capital Fashionista blog and The Lingerie Post. The company’s new affiliate program will enable web site publishers to promote the N-fini Shape line to customers and earn commissions for sales.

“We’re excited to be able to introduce the N-fini Shape body shaping line to a wide audience,” said Stephanie Lewis, Director of Client Services for PartnerCentric. “N-fini Shape has everything affiliates are looking for – in-demand products that you can’t get anywhere else – of exacting quality and with an excellent pedigree.”

After coming across line after line of shapewear and body shapers that didn’t fit the wearer’s needs, N-fini™ creator and 20-year industry veteran Martha Istefanidis decided to launch her own line that the average woman could wear all day, one that tones the body without sacrificing comfort.

As Martha explains: “I want the wearer of N-fini to be able to wear any of our styles all day, and be so comfortable that she doesn’t want to rush home and take it off when she walks in the front door.”

Following two years of product development, design and testing, N-fini™ debuted in August 2007 to rave reviews in the fashion and apparel industry, becoming an instant success. Clearly this is NOT your grandmother’s girdle!

N-fini Shape is going to be very attractive to affiliates because it meets the needs of such a large segment of the population – namely women who are looking for shapewear solutions for virtually every part of the body – from the utmost lift, shape, support and comfort,” Lewis said. “We look forward to bringing this amazing brand and its large line of products to the affiliate space.”

PartnerCentric will also manage the N-fini Shape brand presence on social media sites such as Facebook, Twitter and YouTube in order to open new avenues of communication and interaction between the brand and its customers.

N-fini Shape manufactures all of its products in-house at the brand’s Tampa Bay, Florida plant. The high-end shapewear brand offers a wide range of flattering styles, ranging from strapless, tank, thong, scoop neck, and cami styles to shaper bras, bustiers, torso trimmers and long-sleeve tops. For the lower half of the body, thigh shorts, capris and leggings come available in both regular and high-waisted styles.

Innovative features such as Non-Invasive Micro-Fiber Elastic Trim, Breathable Upper-Arm Plush Adjustable Straps, Upper-Arm Trim Shapers and All Day Comfort Wear can be found throughout the collection. Made with LYCRA®, freshFX® fabric and LYCRA® fiber, each style comes available in S/M, M/L, L/2XL, 2X/3X, and 3X/4X to fit every body type, in black and nude to be worn unnoticed under any garment. All shapewear products have been tested and certified by Invista. LYCRA® freshFX® fabric and LYCRA® fiber are trademarks of Invista.

About N-fini Shape
N-fini™ Shape Creator and Owner Martha Istefanidis is a garment business veteran with more than 20 years in the business. After receiving a Business Management education from the Jorge Tadeo Lozano University and a Fashion Design degree from the Arturo Tejada Cano School of Design, both located in Bogotá, Martha attended the International Academy of Merchandising and Design in Tampa, Florida, receiving yet another Fashion Design degree as well as a scholarship award for graduating first in her class. After honing her skills at various internships and assistant positions at prestigious design houses, Martha founded MGI Graphics, Inc. in 1995. The vertical apparel manufacturing company located in Largo, Florida, with an impressive in-house design team who have previously designed and developed lines for various major designer brands.

In 2001 Martha added Santoni (seamless) technology to the mix, making MGI Graphics a leading manufacturer in the seamless business, and the N-fini™ brand was born. Its first line, N-fini™ Playwear, launched in 2001, consisting of seamless, colorful mesh cover-ups that many customers purchased and wore as lingerie. It only seemed natural to continue in this direction, and in August 2007 N-fini™ Shape arrived on the marketplace, becoming an overnight success and already rivaling top shapewear competitors. Realizing there was a need in the marketplace for truly functional undergarments, Martha made it her mission to identify the customer’s needs and wants in her approach to the design and creation of N-fini™ Shape, spending two years developing and testing the line on women of different ages, shapes, and lifestyles. For more information, visithttp://www.n-fini.com.

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