April 23, 2010

OfferMobi launches first mobile affiliate network

We know that mobile marketing is in many ways converging on the affiliate space. In fact, this convergence inspired this week’s topic – mobile coupons – on our podcast, Affiliate Marketing Insider.

But now comes further proof with word – fresh from the floor of ad:tech 2010 in San Francisco – that a company called OfferMobi has just launched the first U.S.-based affiliate network that focuses on mobile.

The OfferMobi network is based on a cost-per-action or CPA business model. We’re told that the new network has partnered with Ring Revenue to offer targeted pay per call services for those merchants who lack a call center.

To read how the big affiliate networks are responding to this new network, read today’s article in Revenews.com.

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