November 10, 2015
Whether your affiliate program is large or small, you have probably put some thought into your Q4 paid placement strategy. If you’re selling a niche product, this can be particularly complex, and a limited-to-no budget makes it even more difficult. Don’t worry. There are options available. But before you get started, here are a few things to think about:
Know your budget, and don’t put all of your eggs in one basket. If your budget is $2,000, consider four placements at $500 each or ten placements at $200 each.
Publisher inventory is limited, so only certain publishers are willing to negotiate. Offer what you can, and try to cover the difference in a commission increase as a show of good-will.
A placement that is right for one merchant may not be right for you. Different placements perform better from one merchant or product to another, however, if you have deep pockets, we have seen great results from Brad’s Deals in just about every Q4 placement across verticals.
Be prepared to offer your best deal of the year. Customers have extremely high expectations on Black Friday and Cyber Monday. Don’t let them down.
If you do not have a paid placement budget, opportunities are still available. Many top publishers offer holiday placements in exchange for a commission increase and an exclusive offer or vanity code. Take advantage of this.
Mr. Rebates has commission-only inclusions for their holiday event, and loyalty publishers like Mr. Rebates typically offer a portion (if not all) of the commission increase to the customer in the form of cash back. Goodshop includes merchants in their “Goodshop Sunday” event (following Black Friday) in exchange for either an exclusive offer or double commission, which doubles the donation to charity. In 2014, Goodshop donated a portion of nearly every sale to the customer’s choice of one of over 110,000 participating causes.
When planning for Q4 placements, have patience with your research and negotiations and you can uncover a few diamonds in the rough.
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