April 22, 2010

Podcast: What you need to know about Mobile Coupons

Join us at noon Pacific (3 p.m. Eastern) today (April 22) for the Affiliate Marketing Insider podcast on WebmasterRadio.fm. This week join host Wade Sisson and special guest is Meaghan Schaefer, chief marketing officer of edō Interactive, who will be sharing insights into the current state ofmobile coupons and the tremendous opportunity they represent for affiliate marketers.

Did you know that only 4% of Internet users have redeemed mobile coupons? Not stellar, right. But did you also know that the number of mobile coupons redeemed in North America is set to increase more than tenfold in 2010, followed by triple-digit increases in both 2011 and 2012? By 2013, the Yankee Group projects that $2.37 billion worth of mobile coupon transactions will take place in North America in 2013, up from just $5 million this year.

So, how can affiliates leverage mobile coupons? Find out how to do it right. Meaghan shares valuable information – including the Six R’s of Mobile Marketing (sorry – can’t give it away here. Tune in to learn more!).

Affiliate Marketing Insider brings together leaders and innovators in affiliate and performance marketing to share insights and information with new and experienced affiliate marketers. Now in its third year of broadcast, the Affiliate Marketing Insider podcast is broadcast at noon Pacific (3 p.m. Eastern) every Thursday on WebmasterRadio.fm, where an archives of past shows resides.

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