June 22, 2015
We are excited to announce the launch of REACH, our newest service offering! REACH is an engagement solution that provides curated outreach and guaranteed placements on influencer websites and social outlets. Web retailers can now expand beyond performance marketing through Relationships, Exposure, Advocacy, Connection, and Hype.
The traditional performance marketing model rewards publishers for sale conversions, but REACH shifts that model to compensate based on the ability to engage with consumers, and ultimately influence their behavior online. Rather than rewarding influencers for the conversion of a sale, REACH tracks and reports engagement metrics like the number of shares or comments for each placement.
REACH can be embraced by any web retailer, not just those serviced by Schaaf-PartnerCentric’s affiliate program management services.
REACH helps web retailers:
- Maximize brand exposure.
- Build hype and exposure for new product launches.
- Roll out targeted giveaways and contests to unique audiences.
- Build a brand ambassador program with a troop of bloggers at the ready.
- Open the door for long-term relationships with bloggers and influencers.
- Increase a brand’s community awareness and engagement.
- Build brand authority with original content.
We’ll be offering special launch promotions through September. If you’re interested in learning how REACH could help your brand, please request a consultation.
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- Introducing the Better Rest Affiliate Program - November 13, 2015