May 07, 2014
Affiliate program management agency Schaaf-PartnerCentric is sending representatives to the Affiliate Management Days conference next week. Affiliate Management Days, where affiliate marketing teams and executives come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage affiliate programs, takes place May 13-14 at Chelsea Football Club.
Today Peter serves as Schaaf-PartnerCentric’s lead resource for special projects and international business initiatives. Peter, who is fluent in Swedish, is joined in our international efforts by Karima Hassa, who has spent more than three years growing our clients’ programs in France, Italy and Arabic-speaking countries, and by Danilo Melo, who has spent more than a year growing our clients’ programs in Brazil and Portugal.
Tom Rathbone oversees all of Schaaf-PartnerCentric’s integrations of new clients and migrations of current clients – with more than 100 program integrations under his belt across a variety of networks. He is deeply involved in every integration, from helping choose a network to pixel firing logic and placement, to testing, and eventually to program setup and best practices. He is also experienced utilizing broader scale solutions such as tag managers, container pixels and multi-channel attribution modeling involving all marketing channels while remaining platform neutral.
In addition to providing strategic solutions utilizing cutting-edge technology in affiliate networks, Tom also uses this same industry knowledge and experience to work with emerging market affiliates offering advanced technologies and to find ways for the entire Schaaf-PartnerCentric client base to benefit from these affiliates.