November 24, 2015

Singles Day Success for Schaaf-PartnerCentric Clients

Singles Day Affiliate

Singles Day, held on 11/11, quickly became a formidable holiday for online retailers prepping for Q4. Almost solely celebrated in China, Singles Day is now the largest trading day in the world. Alibaba saw a 60% increase in revenue year-over-year, with the majority of those sales in the cosmetics category.

One of our e-commerce retailers saw phenomenal year-over-year revenue growth through the affiliate channel due to a few strategic placements.  One complicated placement required 25 alterations to an affiliate’s commission rate, but was the major contributor to the 1050% growth in revenue for the holiday. Other efforts, like vanity codes and temporary cash-back increases to targeted affiliates, also augmented revenue.

We’re looking forward to similar successes with Black Friday and Cyber Monday just around the corner.