November 24, 2015
Singles Day, held on 11/11, quickly became a formidable holiday for online retailers prepping for Q4. Almost solely celebrated in China, Singles Day is now the largest trading day in the world. Alibaba saw a 60% increase in revenue year-over-year, with the majority of those sales in the cosmetics category.
One of our e-commerce retailers saw phenomenal year-over-year revenue growth through the affiliate channel due to a few strategic placements. One complicated placement required 25 alterations to an affiliate’s commission rate, but was the major contributor to the 1050% growth in revenue for the holiday. Other efforts, like vanity codes and temporary cash-back increases to targeted affiliates, also augmented revenue.
We’re looking forward to similar successes with Black Friday and Cyber Monday just around the corner.
Latest posts by Jessica Griffin (see all)
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- Singles Day Success for Schaaf-PartnerCentric Clients - November 24, 2015
- Introducing the Better Rest Affiliate Program - November 13, 2015