December 17, 2015

Introducing the BuyDomains Affiliate Program

Author : Morgan Simon

We are excited to announce that the BuyDomains Affiliate Program is now live on Impact Radius! The program was launched by Schaaf-PartnerCentric this month and offers a $175 payout for domain purchases and a 45 day cookie period.

BuyDomains offers the largest collection of Premium Domain Names. Since 1999, BuyDomains has been helping business owners and entrepreneurs create their online presence and find the domain name that is perfect for them. Find millions of high-quality domains offered for sale.

BuyDomains.com has enabled thousands of business owners to find a domain for their business that they wouldn’t have otherwise known was available. Premium domain names are an investment, and one that can pay off through more site traffic and sales, and provide benefits for years to come. Just like finding the right location is a critical decision in establishing and growing a brick-and-mortar business, securing the right online address is a critical first step in creating your online brand.

The program is managed by Schaaf-PartnerCentric affiliate manager Elia Badran. To sign up for the BuyDomains affiliate program, click here.




December 02, 2014

3 Tricks to Working with Coupon Affiliates

Author : Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

coupon affiliates

Coupon and deal sites have exploded in popularity over the past few years, as online shoppers have adopted a habit of looking for coupon codes for their favorite online stores. For a merchant with an affiliate program, this causes some contention as a coupon site will often receive affiliate credit in a last-cookie wins scenario. Merchants feel this is unfair, as they often feel that the coupon site did not drive the sale. Other merchants are concerned that if they don’t have coupons, they risk losing the sale to a competitor who has a coupon. It’s possible for a coupon code from a competitor to sway the consumer to hit the “purchase now” button to convert the sale on their site instead. There is an argument to be made for both stances but if you decide that using coupons works with your business model, here are a few tricks to employ to ensure a mutually-beneficial relationship with your coupon affiliates:

1. Clearly state your coupon policy within your affiliate program terms within the network and on any affiliate information page hosted on your site.

2. Actively police codes on all of your coupon publishers’ sites. Other affiliate partners get upset when they see another affiliate promoting a coupon that is against the program terms.

3. When providing codes, be clear about how they are allowed to be used such as start date, an end date, and any other restrictions.

Another strategy is to give specific coupons to certain affiliates, such as for specific items or product categories. Generic codes are great, but an exclusive code that is meant for one publisher offers that publisher a competitive advantage above everyone else.

Pro tip: You can often use an exclusive code as a bargaining chip for extra exposure like a site placement or a newsletter inclusion.

If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.