May 16, 2016
Unless you’ve been living under a rock, you will remember last year Pinterest changed their policy and stopped allowing affiliate links. Tracking links were stripped from pins, thousands of publishers were outraged, and millions of dollars in revenue could no longer be tracked. Pinterest said the move was to stop spammers and ensure that the pinner experience was as authentic as possible. The rest of the world, however, had their doubts. There were hundreds of publishers who made a substantial portion of their living from sharing curated content on Pinterest via affiliate links.
Fortunately, it seems that Pinterest has seen the light and in an unexpected move is now allowing affiliate links as of last week. In a blog post published on May 12th, Pinterest explains “People come to Pinterest looking for new ideas to try, and the very best ideas come from businesses like yours. We understand that businesses and bloggers need a sustainable way to keep making great content. That’s why we’ve decided to allow affiliate links on Pinterest.”
Schaaf-PartnerCentric couldn’t be happier about the news, and we commend Pinterest for improving their systems and updating their policy to allow for affiliate links to be used again. “This is really exciting, game-changing news for many advertisers with products best discovered visually. Last year’s changes to the Pinterest policy on affiliate links created a significant lost opportunity for many programs, and we are excited to introduce and re-introduce several of our clients to the Pinterest partnership right away. Pinterest is a natural star for the affiliate world and we are eager to welcome her back into the fold,” says Schaaf-PartnerCentric CEO, Stephanie Harris.
While the announcement may only be four days old, our team has already begun strategizing how to best re-implement Pinterest into our client’s programs. Tracie Gross, Senior Affiliate Program Manager at SPC, is excited to explore the new possibilities for many of clients, “For my Clothing/Home clients, partnering with bloggers and content sites through the affiliate program had been an uphill battle. By not compensating sites that promote your products and goods, there’s no incentive to do so and therefore the advertiser misses out on a large number of traffic and conversions. With this announcement from Pinterest, this opens up so many possibilities for both bloggers/content site and advertisers.”
While Pinterest has been used by influence marketers throughout the past year, this recent policy change will neutralize the playing field and allow for smaller affiliates to monetize as well. As mentioned in the announcement, Pinterest spam detection systems have been greatly improved throughout the past year. As an agency known for our top-notch compliance team, we are thrilled about this improvement and believe it will give quality publishers of all sizes the chance to fairly utilize Pinterest as part of their affiliate strategy. While it goes without saying, we’ll mention it anyways – the benefits for our advertisers will be huge.
If you are a current client and want to know more about the recent Pinterest policy change, reach out to your Account Manager today. If you aren’t currently working with SPC but are interested in learning if Pinterest may make sense as part of your affiliate program, sign up for a complimentary program audit today: