March 17, 2010

This week’s podcast: Mommy bloggers as super affiliates

Debbie Bookstaber joins us on this week’s Affiliate Marketing Insider podcast to discuss mommy blogging and affiliate marketing. Join us at noon Pacific (3 p.m. Eastern) Thursday on for the podcast.

What are the characteristics of a successful mommy blogger? How can mommy bloggers work with affiliate program managers to increase their success in affiliate marketing? Hear about all of this direct from a successful mommy blogger who also works for an interactive marketing agency.

Bookstaber has more than ten years of experience in online marketing, business development, product management and affiliate marketing. At the Jar Group she works with new and existing clients to formulate and implement a comprehensive marketing strategy.

Her previous expererience includes managing Travelocity’s white-label affiliate relationships as well as Expedia’s affiliate marketing programs. Passionate about social media and affiliate marketing, Debbie started a successful product review site, which was picked as one of six influential mom blogs by Playthings Magazine in February 2009. Debbie has advised PR firms and Fortune 500 companies on blogger relations and effective social media strategies.

Affiliate Marketing Insider is a weekly podcast on that features affiliate marketing leaders and highlights innovations and ideas. Tune in at noon Pacific (3 p.m. Eastern) each Thursday on

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