March 25, 2009
E-mail open rates are stabilizing after recent dips in conversion, according to a new report from the Direct Marketing Association.
With today’s marketers focused on efficienty and rate of return, e-mail marketing remains a strong marketing channel second only to direct mail and Internet marketing. DMA found that the majority of marketers continue to invest in e-mail marketing.
In fact, 57% of today’s marketers have increased their e-mail marketing budgets for 2009. On average e-mail marketing now represents 12.6% of marketers’ budgets.
Are you doing enough e-mail marketing? Find out more about our e-mail marketing services.
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