January 14, 2012

Wrapping Up Our Experience at ASW 2012

Our team has returned from Affiliate Summit West 2012 at Caesars Palace in Las Vegas with a lot of great things to say about the sessions and the meetings. We’re still buzzing about all of the great conversations and meetings we had – and pondering the take-aways from a show that was perhaps a good indicator of things to come this year to the industry.

We know you always want a take-away – something you can learn from the Summit whether you were there or not. Perhaps the biggest take-away we have from this Summit was the urgency with which affiliates seem to be expanding their blog networks. Mommy bloggers, especially, were mentioned for the value they bring to the equation.

For us, Summit was a great opportunity to meet with clients and a good number of affiliates and make plans for working together in 2012 and beyond. We hosted two dinners – Sunday night at Eiffel Tower Restaurant and Monday night at Old Homestead Restaurant (new to Las Vegas but well-known in New York for its yummy steaks).

oldhomestead From Left: Schaaf-PartnerCentric affiliate program manager Lisette Gonzalez, eBay Search Engine Marketing Manager Saquib Pasha and Peter Bexelius, Schaaf-PartnerCentric’s Affiliate Program Director / eBay Partner Network team, enjoy conversation at dinner on Monday night at Old Homestead Restaurant / Caesars Palace.

We enjoyed seeing so many of you at Summit – and we hope you had a great time, too.

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